About 8ta

Brand story:

Imagine you were the catalyst for change. A change so profound that the way we think the way we talk and the way we act will never be the same. Imagine you were the one, who helped two lovers find each other and speak in hush tones for just that much longer. Imagine you were the reason that a less fortunate scholar had the opportunity to work on an assignment on the World Wide Web, from home. Imagine you could give a grandmother the chance to wish her grandchild happy birthday from a thousand kilometres away.

Imagine you were responsible for allowing our people the opportunity to see the world the way they deserve to see it. An open window of learning, opportunity, growth, life and love. Imagine you were at the heart of what is set to be the most powerful mobile network the country has ever experienced, one that change the way people talk, share, learn and live, Imagine you were part of history in the making. It’s all about you because without you, there could be no me, I am 8ta. Let’s begin our journey. A journey of growth and discovery. So let me start by saying Heita!
 

Our origins?

Telkom is South Africa’s most powerful ICT solutions provider, with the network that connects all networks across the country.

Staying one step ahead of the market, means having a brand that will appeal to a new, up-and- coming mindset while reigniting the trust of our loyal customers. Telkom set out to discover what South Africans really want and need and, after a robust analysis of the market, identified the critical success factor: the next level of customer service in the mobile market.

There are many gaps in the mobile space at the moment. The environment has not changed much in 15 years and some players have become set in their ways. The time has come to challenge certain things that are being taken for granted. For instance, tariff structures are complicated and sometimes confusing. What customers actually want are simple, straightforward prices and relevant, interesting products that offered real value for money and enable them to communicate more.

By looking at what is missing in the marketplace, Telkom found that simplicity, value and authenticity are qualities that we can leverage. These qualities, plus Telkom’s vast experience, technology footprint and modern, ubiquitous network could shake up the current market by disrupting old mindsets and presenting a brand that champions consumers’ needs.

With a clear view of what the market wants, Telkom, decided that there was no better time than now to enter the mobile market.

And so 8ta was born. It is a bold, exuberant and forward-thinking brand that we believe will win the hearts and minds of South Africans. Heita!